Director of Sales will development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.
20 Direct the solicitation efforts of room sales through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
35 Administer the staffing, training and performance reviews for the Sales Department. Ensure training programs are conducted regularly and Spire’s standards of performance are met. Give guidance and counsel staff toward improvement.
10 Compiles and/or directs the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report and Sales Meeting minutes.
10 Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
10 Develop and conduct persuasive verbal sales presentations for prospective clients. Internally promote hotel’s programs. Meet with and entertain clients, some of which may require travel.
5 Initiate preparation of computerized annual Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
5 Organize and/or attend scheduled Sales Department and related meetings.
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position.
Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.
Upon employment, all employees are required to fully comply with rules and regulations for the safe and efficient operation of hotel facilities. Employees who violate Hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment.
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the hotel.
• Conduct an average of one to two property site inspections per day with potential customers. This entails walking approximately one-half mile for each property tour over various surfaces and an oral presentation.
• Travel to industry-related trade shows. Reach up to approximately eight feet in order to setup and dismantling of booth displays and carrying a minimum of 25 pounds for transporting of collateral material is required.
• Participate in key organizations as recommended by management and Corporate Director of Sales.
• Inputting and retrieving information from computer system for file maintenance, correspondence and preparation of forecasts and marketing budget.
• Promptly answer the telephone using positive and clear language. Operate a facsimile machine and photocopier as required.
• Perform other duties as assigned.
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.
• Knowledge of travel industry, current market trends and economic factors.
• Extensive skill in development and delivery of sales presentations.
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions.
• Ability to read, listen and communicate effectively in English, both verbally and in writing.
• Ability to supervise staff.
• Hearing and visual ability to observe and detect signs of emergency situations.